Effective Date: 22 / 09 / 2025
This Privacy Policy explains how we collect, use, and protect your personal information when you visit or interact with our website. By using this website, you agree to the terms of this policy.
We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR).

1. Information We Collect
We may collect the following types of information:
• Personal Information: such as your name, email address, phone number, shipping/billing address, or payment details when you voluntarily provide them (e.g., when making a purchase or filling out a contact form).
• Non-Personal Information: such as browser type, device information, IP address, and usage data collected automatically through cookies or similar technologies.

2. Lawful Basis for Processing (GDPR)
We process your personal information under one or more of the following lawful bases:
• Contract: when processing is necessary to fulfil a contract with you (e.g., fulfilling an order).
• Consent: when you have given clear consent for us to process your data (e.g., subscribing to a newsletter).
• Legal Obligation: when processing is necessary to comply with the law.
• Legitimate Interests: when processing is necessary for our legitimate business interests and does not override your rights.

3. How We Use Your Information
We may use your information to:
• Provide and improve our services and website
• Process transactions and deliver products or services you request
• Respond to inquiries or customer support requests
• Send updates, promotional materials, or newsletters (if you opt in)
• Analyze website performance and usage patterns

4. Cookies and Tracking
Our website may use cookies or similar technologies to improve user experience, analyze site performance, and deliver personalized content.
When you first visit, you will be asked to consent to non-essential cookies. You may withdraw consent at any time through your browser settings or our cookie management tool.

5. Sharing of Information
We do not sell or rent your personal information to third parties. We may share information with trusted third parties only when necessary to:
• Process payments
• Deliver products or services
• Comply with legal obligations

6. International Transfers
If your data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your information.

7. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

8. Your Rights Under GDPR
You have the right to:
• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Erase your personal data ("right to be forgotten")
• Restrict processing of your personal data
• Object to certain processing, including direct marketing
• Data portability: receive your data in a structured, commonly used, machine-readable format and transfer it to another controller
• Withdraw consent at any time (where processing is based on consent)
To exercise these rights, please contact us using the details below.

9. Data Security
We take appropriate technical and organisational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at:
[Your Business Name] [Your Contact Email] [Your Business Address]
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK, or your local data protection authority in the EU.